Brand Identity
The Impact of Brand Identity
I just read a great article by John Dvorak of PC Magazine, where he asked a couple of great questions – including “would you like the iPhone as much if it came from Redmond instead of Cupertino”.
Brand Identity
Why the economic downturn can drive good design
We’re seeing a return to common sense. We want more out of less. We want to feel connected to what we have spent our money on. Those who produce designs that help create a long-term emotional bond to the brand, to the product, and to the company that produced them, will be the winners once we rebound out of this downturn.
Brand Positioning
More on the American Car Dilemma
So…now it sounds like GM is going to loose Hummer & Saab, scale back Pontiac, and may kill off Saturn as well. And, both GM and Chrysler want a few billion more to stay alive until they can get their acts together.
Brand Strategy
The Future of Motoring?
I realize that the Toyota Prius is the current “in” car – you can save the planet while driving a truly boring car – and now Honda has something that I think is not only far beyond the Prius in terms of “hybrid techonology” – it doesn’t look like a Read more…
Brand Positioning
Corporate Arrogance…maybe this is part of the reason the economy is having problems!
Over the course of the last few days, I’ve read a couple of different news releases and articles regarding recent company downsizings, in light of the current economic turndown. One of them concerns Microsoft. Beyond the train-wreck called Vista, it seems they keep making miss-steps that may be why they’ve Read more…
Brand Messaging
GM and the upcoming bailout…
With the upcoming bailout of the “Big 3” Automakers, it’s got me thinking again about “bad design. Of the three, Ford is actually in the best position financially. GM…is in the worst. GM is also thinking of shedding a few of it’s lines, including Saturn, Buick, and Pontiac. The funny Read more…
Brand Identity
The Importance of Integrity & Reputation
Whether it’s in a business relationship, a friendship, or a marriage – the importance of integrity can not be emphasized enough. I have been forced to think about this topic quite a bit over the last few weeks – due to a friendship that at this point, looks as though Read more…
Brand Messaging
A Great Idea for Letting People Know About Your Business
I just found this video for Fitness4Home Superstore here in Tempe – showing how to use a treadmill. When it comes to leveraging the power of social media, how many businesses could go and take a video with a Flip camera, and upload videos to YouTube? Just a great way Read more…
Brand Identity
Why do American car manufactures design such ugly cars?
It seems that time and time again, American car manufacturers force on the buying public, some of the ugliest cars known to mankind. Don’t believe me? Two words for you – Pontiac Aztec. This abortion-on-wheels had to have been one of the worst excuses for “design” that the motoring public Read more…
Content Marketing
Social Networking – Is It Relevant?
I was just reading an article in 1to1 Magazine – called “The Social Media Hype Is Over” – basically, they feel that it’s time to create real value from online customer interactions. Beyond being today’s buzzword, social media has taken our job as marketers, and thrown us on our collective Read more…
