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The Design Foundry

Brand Positioning

More on the American Car Dilemma

So…now it sounds like GM is going to loose Hummer & Saab, scale back Pontiac, and may kill off Saturn as well. And, both GM and Chrysler want a few billion more to stay alive until they can get their acts together.

By The Design Foundry, 14 yearsFebruary 25, 2009 ago
Brand Strategy

The Future of Motoring?

I realize that the Toyota Prius is the current “in” car – you can save the planet while driving a truly boring car – and now Honda has something that I think is not only far beyond the Prius in terms of “hybrid techonology” – it doesn’t look like a Read more…

By The Design Foundry, 14 yearsFebruary 2, 2009 ago
Brand Positioning

Corporate Arrogance…maybe this is part of the reason the economy is having problems!

Over the course of the last few days, I’ve read a couple of different news releases and articles regarding recent company downsizings, in light of the current economic turndown. One of them concerns Microsoft. Beyond the train-wreck called Vista, it seems they keep making miss-steps that may be why they’ve Read more…

By The Design Foundry, 14 yearsJanuary 30, 2009 ago
Brand Messaging

GM and the upcoming bailout…

With the upcoming bailout of the “Big 3” Automakers, it’s got me thinking again about “bad design. Of the three, Ford is actually in the best position financially. GM…is in the worst. GM is also thinking of shedding a few of it’s lines, including Saturn, Buick, and Pontiac. The funny Read more…

By The Design Foundry, 14 yearsDecember 10, 2008 ago
Brand Identity

The Importance of Integrity & Reputation

Whether it’s in a business relationship, a friendship, or a marriage – the importance of integrity can not be emphasized enough. I have been forced to think about this topic quite a bit over the last few weeks – due to a friendship that at this point, looks as though Read more…

By The Design Foundry, 15 yearsNovember 27, 2008 ago
Brand Messaging

A Great Idea for Letting People Know About Your Business

I just found this video for Fitness4Home Superstore here in Tempe – showing how to use a treadmill. When it comes to leveraging the power of social media, how many businesses could go and take a video with a Flip camera, and upload videos to YouTube? Just a great way Read more…

By The Design Foundry, 15 yearsAugust 5, 2008 ago
Brand Identity

Why do American car manufactures design such ugly cars?

It seems that time and time again, American car manufacturers force on the buying public, some of the ugliest cars known to mankind. Don’t believe me? Two words for you – Pontiac Aztec. This abortion-on-wheels had to have been one of the worst excuses for “design” that the motoring public Read more…

By The Design Foundry, 15 yearsJuly 30, 2008 ago
Content Marketing

Social Networking – Is It Relevant?

I was just reading an article in 1to1 Magazine  – called “The Social Media Hype Is Over” – basically, they feel that it’s time to create real value from online customer interactions. Beyond being today’s buzzword, social media has taken our job as marketers, and thrown us on our collective Read more…

By The Design Foundry, 15 yearsJuly 23, 2008 ago
Brand Story

Airlines & Marketing

It always amazes me how some industries think that if they market things a certain way, people are too stupid – or gullible – to see the truth. (Or…is it that the consultants they use look at their customers this way?) Case in point – the airline industry. Currently, oil Read more…

By The Design Foundry, 15 yearsJuly 9, 2008 ago
Brand Story

Great Customer Service – Another Reason Why I Love Apple!

I’ve had a number of computers over the years – and since we’ve all pretty much gotten to the point where we can’t seem to live without them (unless your like my mom, who recoils in horror at the idea of even trying to turn one on) – one of Read more…

By The Design Foundry, 15 yearsJune 16, 2008 ago

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