Marketing & Branding Services from The Design Foundry

How Do You Want Your Customers to Experience Your Brand?

Your brand represents your company, your people, and allows your customers to determine whether you’ll have their permission to exist within the marketplace. When you boil down what a brand is and what you’re trying to manage, is that you want your product or service to not only be differentiated from your competition, you want it to be perceived as a better value for the cost of purchase versus your competition. But, what does that look like? How do you plan to communicate that value to your customers?

The Design Foundry employs innovative branding tactics to develop effective messaging, designed to attract customers who are searching for the products and services you offer. We can help you accomplish both competitive differentiation and perceived value with your customers, while integrating messaging strategies that connect your marketing and sales channels.

Conversion Marketing

Conversions are actions that move a lead or customer further down the purchasing funnel. And, Conversion marketing is an approach that involves tailoring all of your digital marketing assets to maximize your conversion rate. By crafting clear and value-driven messaging, and combining it with streamlined page elements that remove compliated steps from the conversion funnel, along with a clear calls-to-action, we can help you improve your conversion rate and drive revenue.

SEO and SEM Strategy

SEO and SEM are really two sides of the same coin, but they consist of very different actions and relate to different aspects of marketing. SEO is a subcategory of SEM, which uses both promotion (PPC) and optimization (SEO) to increase a website’s ranking in the search engine results. We can help you develop SEO and SEM strategies that suit both your business needs, as well as your budget.

Content Marketing & Branding Content

Marketing is impossible without great content. Good content supports the SEO efforts of your website, generating leads, while increasing your customers chances of finding your content. It helps to build your reputation for expertise in your field, which can improve brand engagement, establish trust, and generate sales. And, useful content should be at the core of your marketing strategy.

Marketing Automation Strategy

Almost all marketers (98%) say that effective marketing automation is crucial to a company’s long-term success. Marketing automation can be key to ramping up your company’s efficiency as it allows you to devote more time to your most valuable asset—your customers.

Contact Us

From helping you determine your brand strategy, designing and developing that perfect website, graphic design, and print, to Internet marketing solutions, we’ve got you covered.