What’s a Brand Story?
Everybody likes a good story.
Think about your favorite stories. When you read a good story, you connect emotionally with the narrative of that story. That’s what a brand story is. It’s a cohesive narrative that encompasses the facts and feelings that are created by your brand or business.
Just like your favorite books and movies characters, if you can craft a compelling brand story, your audience will remember who you are, develop empathy for you, and, ultimately, care about you.
Why is Brand Story Important?
It helps them connect with you.
A brand story is important because it helps customers understand who you are and why your business exists. Using a powerful brand story allows customers to easily recognize a brand, remember it, and hopefully want to buy from them again.
When consumers relate to your why, they develop a connection with your brand and may be more likely to purchase your business. Customers who feel connected and enjoy your products are more likely to become loyal customers.
What Makes a Good Brand Story?
Brand stories are simple.
Let’s say that you’re selling a product or service, and the buyer doesn’t have any context for who you are and what you do. It’s easy for people to click your site, sure, but if it lacks content, substance, and authenticity, they won’t be able to connect with you.
- Be authentic – Deciding what your brand’s purpose is and what it stands for. Today’s consumer isn’t fooled by brand’s that are inauthentic or unoriginal.
- Listen to your customers – Your customers are the best people to shape brand storytelling. You want them to feel part of your brand and to connect on an emotional level with you.
- Put the customer at the center of the story – By making the customer the hero and responding to their needs and desires, you stand a far better chance of attracting and converting them—and turning them into advocates.
Brand Story Development by The Design Foundry
Not happy with your brand story? Let’s fix that!
Your brand story should contain an emotional context that facts alone cannot provide. Stories humanize a brand by starting and ending with the people whose lives are improved by the products and services your company provides. Stories invite people to participate.
At The Design Foundry, we think in terms of stories. Whether it’s your website, a video or an ad you run one time — should contribute to your brand’s narrative – and your brands essence. We can help you craft the brand story that turns your customers into brand advocates!