Copywriting is the most-often-looked-over part of marketing.
Think about your content, whether it’s printed or digital. Your brand has a story, but your customers are bombarded with so many other stories, how to you get your brand’s story to break through all the “white noise” out there?
Compelling content is important not only for your customers understanding of your brand, but it’s also important for SEO search. Search engines are always trying to drive search results that provide value to those searching for content, and if your content does a better job of telling your brand’s story over your competition, it can have a direct impact on not only your search traffic, but also how well customer engagement with your content will convert into sales.
What is Copywriting?
Content designed both for user experience and search results.
Website copywriting is the process of creating persuasive and engaging content that is designed to promote a product, service, or idea. Creating compelling website copy can help to attract visitors to your website and persuade them to convert.
SEO copywriting involves weaving keywords and phrases that your target audience would use to find you into your website’s content. SEO copywriting techniques include targeting a content-specific keyword for the header title/page title, subheadings, page URL slug, meta description, alt text on images, and the content body, all designed to both appear natural to the reader, while also ranks well in search engines.
Content and Copywriting Services
Analytical, Conversational, and Creative Copy.
.Taking your project brief and target keywords into account, our experienced writers will create bespoke, SEO friendly content to take your digital marketing strategy to the next level, creating targeted, promotional content for service pages, landing pages, category pages and everything in between.
We target our copy to be as human, entertaining, and as clear as possible to leave an impact on the consumer’s mind and generate leads, create engagement, or spark curiosity. Our copywriting services can be used to create completely new pages for your website or to give your existing content a much needed refresh.