Branding | The Design Foundry

Brand Consulting Services – Move Your Brand in the Right Direction

What is your brand? And, is your brand growing or not?

If you are not sure where to go next with your brand and what you should focus on to gain the best return on your investment, then this is the service for you. You don’t have to know all the strategies, you just need to hire the right experts. The Design Foundry can help you with Brand Consulting that specifically focuses on the effectiveness of your brand and how you can better manage it.

We can provide expert advice and guidance to help you improve your brand image and performance. We can help you focus and develop effective branding strategies, identify opportunities for brand growth, and help you overcome challenges that have been holding the brand back. We provide branding and marketing expertise to identify opportunities for growth.

Whether it’s helping you come up with better branding strategies, refining your brand identity, defining branding guidelines and messaging, brand positioning, or just trying to improve your overall brand story, we’re here to help!

Brand Strategy

In today’s world, your brand’s success isn’t just about your brand name and logo. It’s also about your strategy, and how your brand is positioned. A good branding strategy helps you craft how your brand connects with people, and why they connect with your brand.

Brand Identity Design & Development

Your customers interpret your brand based on what they see – and feel – when they engage your brand. Brand identity is the collection of all elements that your employees and customers will associate with your product or service. And your brand’s identity is what helps your customers connect with you in a much deeper, meaningful level.

Brand Guidelines

Brand guidelines, also known as a style guide, is how you describe your brand identity. It’s a toolkit for your company that helps you to always present your brand in a consistent, cohesive manner. A style guide helps you present your brand identity in a format that makes it easy to apply that identity to any content you create, whether print or digital. It helps you ensure that your always “on-brand” with your messaging.

Brand Messaging Architecture

A company’s Brand Architecture is a blueprint that refers to the structure of brands within the company. Consider it as a hierarchy, a means of showing relationship among your brands and sub-brands. A well-defined brand architecture is key to the success and value of an organization.

Brand Positioning

Brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds. It defines your brand’s value proposition. And when your brand conveys a better value proposition than your competitor, your customers will choose your brand.

Brand Story

A brand story is important because it helps customers understand who you are and why your business exists. Using a powerful brand story allows customers to easily recognize a brand, remember it, and hopefully want to buy from them again.

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From helping you determine your brand strategy, designing and developing that perfect website, graphic design, and print, to Internet marketing solutions, we’ve got you covered.