A good logo design is a key element of a company’s visual identity and serves as a memorable representation of the brand. Here are some characteristics that make a good logo design: Remember, a good logo design is not just visually appealing; it should effectively represent the brand, create a Read more…
First – after a crazy couple of months, I figured it’s about time I finally got back to posting on my blog. And, with yesterday’s introduction by United Airlines of their new advertising campaign, it made me realize something. The new United Airlines branding….sucks! I read a great article in Read more…
I just read a great article by John Dvorak of PC Magazine, where he asked a couple of great questions – including “would you like the iPhone as much if it came from Redmond instead of Cupertino”.
We’re seeing a return to common sense. We want more out of less. We want to feel connected to what we have spent our money on. Those who produce designs that help create a long-term emotional bond to the brand, to the product, and to the company that produced them, will be the winners once we rebound out of this downturn.
Whether it’s in a business relationship, a friendship, or a marriage – the importance of integrity can not be emphasized enough. I have been forced to think about this topic quite a bit over the last few weeks – due to a friendship that at this point, looks as though Read more…
It seems that time and time again, American car manufacturers force on the buying public, some of the ugliest cars known to mankind. Don’t believe me? Two words for you – Pontiac Aztec. This abortion-on-wheels had to have been one of the worst excuses for “design” that the motoring public Read more…
I hate to say this…but there are reasons why professional designers exist. And why the field of “experiential marketing” is growing. It amazes me what some people think constitutes a “good logo”. Of course – when it comes to “art” – it also amazes me what some people think is Read more…
