What is Brand Identity?
And why you need a great one!
What exactly is brand identity? Just like your personal identity makes you uniquely you, your brand identity is the special sauce for your business that sets you apart from your competition. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.
Brand identity is the collection of all elements that your employees and customers will associate with your product or service. And, that identity is what builds the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.
Why Create a Brand Identity?
Perception is Reality.
What makes your brand different? How do you want your customers to perceive your brand? Your customers interpret your brand based on what they see – and feel – when they engage your brand. They need to not only understand who you are, but what you represent, and how you are different than your competitors.
Building an identity around your brand is what helps define what your brand’s unique personality is. Your brand’s identity is what helps your customers connect with you in a much deeper, meaningful level. And, this cultivates loyalty to your brand by differentiating you from your competitors.
What Makes a Strong Brand Identity?
And what does brand identity have to do with design?
How do you shape a strong brand identity that takes your business to the next level? Brand identity encompasses the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. And, getting your branding exactly right is always a challenge without great design.
A brand identity is compiled of various branding elements, that when put together, the identity in many ways is the mascot of your brand. These elements include your brand name, tagline or slogan, color palette, graphic styles, logos, typography, and the overall brand voice that’s being communicated. Building brand identity requires good design, as you must have a strong visual image to link the brand.
Brand Identity Design & Development from The Design Foundry
Get the visual identity and brand elements your organization needs to get ahead.
We help customers find their brand identity by creating branding, systems and guidelines that suit your business needs. We can help you determine a brand name that describes who you are and what you do, along with taglines that reflect your brands voice. We develop bespoke logo concepts that capture the essence of your brand. We wrap this in typography and color palettes that have emotional impact and build connections with your customers. And we then create guidelines that help your employees display your brand consistently, helping to build customer loyalty and trust.
Offering a dedicated design team consisting of experts in brand identity, we take your brand to the next level. Our brand designers have all the skills you need to create a bespoke visual identity.