“Brand Experience” refers to the overall perception and interaction that a consumer has with a brand. It encompasses every touchpoint and interaction a person has with a brand, including but not limited to products, services, customer service, advertising, packaging, and the overall brand identity. Brand experience is not limited to Read more…
A good brand strategy is a well-defined and comprehensive plan that outlines how a company intends to build and position its brand in the market to achieve its business goals. It involves creating a strong and differentiated brand identity that resonates with the target audience and sets the company apart Read more…
How many times have we made a choice between two brands based on our perceptions, rather than reality? And, later on, either found out we made the wrong choice, or that had we made the “other” choice, the result would have been the same?
I realize that the Toyota Prius is the current “in” car – you can save the planet while driving a truly boring car – and now Honda has something that I think is not only far beyond the Prius in terms of “hybrid techonology” – it doesn’t look like a Read more…
