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Brand Strategy

Brand Strategy

What Makes a Winning Brand Strategy

A good brand strategy is a well-defined and comprehensive plan that outlines how a company intends to build and position its brand in the market to achieve its business goals. It involves creating a strong and differentiated brand identity that resonates with the target audience and sets the company apart Read more…

By The Design Foundry, 4 weeksMay 1, 2023 ago
Brand Strategy

Thoughts on Customer Perception

How many times have we made a choice between two brands based on our perceptions, rather than reality? And, later on, either found out we made the wrong choice, or that had we made the “other” choice, the result would have been the same?

By The Design Foundry, 14 yearsJuly 10, 2009 ago
Brand Strategy

The Future of Motoring?

I realize that the Toyota Prius is the current “in” car – you can save the planet while driving a truly boring car – and now Honda has something that I think is not only far beyond the Prius in terms of “hybrid techonology” – it doesn’t look like a Read more…

By The Design Foundry, 14 yearsFebruary 2, 2009 ago

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