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Brand Positioning

Brand Positioning

Marketing with Customer Service

I had a wonderful customer service experience the other night. A friend of mine and myself decided to hit up Pita Jungle in Chandler, AZ for dinner. Now – this was a Friday night. During the dinner rush. We ordered not only our drinks and meals, but also as an Read more…

By The Design Foundry, 13 yearsSeptember 29, 2010 ago
Brand Positioning

More on American Car Design…

I recently got a comment from a reader, who took issue with some of my past comments on why it seems that American car manufacturers seem to design “less than attractive” cars.

By The Design Foundry, 14 yearsJune 10, 2009 ago
Brand Positioning

More on the American Car Dilemma

So…now it sounds like GM is going to loose Hummer & Saab, scale back Pontiac, and may kill off Saturn as well. And, both GM and Chrysler want a few billion more to stay alive until they can get their acts together.

By The Design Foundry, 15 yearsFebruary 25, 2009 ago
Brand Positioning

Corporate Arrogance…maybe this is part of the reason the economy is having problems!

Over the course of the last few days, I’ve read a couple of different news releases and articles regarding recent company downsizings, in light of the current economic turndown. One of them concerns Microsoft. Beyond the train-wreck called Vista, it seems they keep making miss-steps that may be why they’ve Read more…

By The Design Foundry, 15 yearsJanuary 30, 2009 ago

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