It always amazes me how some industries think that if they market things a certain way, people are too stupid – or gullible – to see the truth. (Or…is it that the consultants they use look at their customers this way?) Case in point – the airline industry. Currently, oil Read more…
I’ve had a number of computers over the years – and since we’ve all pretty much gotten to the point where we can’t seem to live without them (unless your like my mom, who recoils in horror at the idea of even trying to turn one on) – one of Read more…
I realize that the above title…well, yes…it’s been used by others. Actually, it may be one of the most popular topics out there. But, what is more disturbing than the fact that I’m writing about the obvious…is the fact that for most companies – it’s just not that obvious. Case Read more…
Has the media lost its credibility? 10 years ago, there was still a certain degree of objectivity in the media. Now, when video news releases seem to substitute for real news, when we see the debacle with Dan Rather and 60 Minutes, one can no longer be certain whether or Read more…
I hate to say this…but there are reasons why professional designers exist. And why the field of “experiential marketing” is growing. It amazes me what some people think constitutes a “good logo”. Of course – when it comes to “art” – it also amazes me what some people think is Read more…
