A good brand story is essential for creating a strong connection with your target audience and building a memorable and meaningful brand. Here are some key elements that contribute to a good brand story: Remember, a brand story is an ongoing narrative that evolves and adapts over time. It should Read more…
News today that Chrysler has declared bankruptcy. Wow – really, it’s only 30 years to late. In reality, Chrysler was dead back in 1979 when they took government loans to stave off bankruptcy.
It always amazes me how some industries think that if they market things a certain way, people are too stupid – or gullible – to see the truth. (Or…is it that the consultants they use look at their customers this way?) Case in point – the airline industry. Currently, oil Read more…
I’ve had a number of computers over the years – and since we’ve all pretty much gotten to the point where we can’t seem to live without them (unless your like my mom, who recoils in horror at the idea of even trying to turn one on) – one of Read more…
I realize that the above title…well, yes…it’s been used by others. Actually, it may be one of the most popular topics out there. But, what is more disturbing than the fact that I’m writing about the obvious…is the fact that for most companies – it’s just not that obvious. Case Read more…
