Brand Positioning
More on American Car Design…
I recently got a comment from a reader, who took issue with some of my past comments on why it seems that American car manufacturers seem to design “less than attractive” cars.
Brand Identity
Why the economic downturn can drive good design
We’re seeing a return to common sense. We want more out of less. We want to feel connected to what we have spent our money on. Those who produce designs that help create a long-term emotional bond to the brand, to the product, and to the company that produced them, will be the winners once we rebound out of this downturn.
Brand Identity
Why do American car manufactures design such ugly cars?
It seems that time and time again, American car manufacturers force on the buying public, some of the ugliest cars known to mankind. Don’t believe me? Two words for you – Pontiac Aztec. This abortion-on-wheels had to have been one of the worst excuses for “design” that the motoring public Read more…
