Brand Positioning
More on American Car Design…
I recently got a comment from a reader, who took issue with some of my past comments on why it seems that American car manufacturers seem to design “less than attractive” cars.
Brand Positioning
More on the American Car Dilemma
So…now it sounds like GM is going to loose Hummer & Saab, scale back Pontiac, and may kill off Saturn as well. And, both GM and Chrysler want a few billion more to stay alive until they can get their acts together.
Brand Messaging
GM and the upcoming bailout…
With the upcoming bailout of the “Big 3” Automakers, it’s got me thinking again about “bad design. Of the three, Ford is actually in the best position financially. GM…is in the worst. GM is also thinking of shedding a few of it’s lines, including Saturn, Buick, and Pontiac. The funny Read more…
Brand Identity
Why do American car manufactures design such ugly cars?
It seems that time and time again, American car manufacturers force on the buying public, some of the ugliest cars known to mankind. Don’t believe me? Two words for you – Pontiac Aztec. This abortion-on-wheels had to have been one of the worst excuses for “design” that the motoring public Read more…
