Brand Positioning
More on American Car Design…
I recently got a comment from a reader, who took issue with some of my past comments on why it seems that American car manufacturers seem to design “less than attractive” cars.
Brand Story
Chrysler – When Design does – and doesn’t – sell…
News today that Chrysler has declared bankruptcy. Wow – really, it’s only 30 years to late. In reality, Chrysler was dead back in 1979 when they took government loans to stave off bankruptcy.
Brand Identity
Why the economic downturn can drive good design
We’re seeing a return to common sense. We want more out of less. We want to feel connected to what we have spent our money on. Those who produce designs that help create a long-term emotional bond to the brand, to the product, and to the company that produced them, will be the winners once we rebound out of this downturn.
Brand Positioning
More on the American Car Dilemma
So…now it sounds like GM is going to loose Hummer & Saab, scale back Pontiac, and may kill off Saturn as well. And, both GM and Chrysler want a few billion more to stay alive until they can get their acts together.
