The Design FoundryThe Design Foundry
  • What We Do
  • Branding
    • Brand Strategy
    • Brand Identity Design & Development
    • Brand Guidelines
    • Brand Messaging Architecture
    • Brand Positioning
    • Brand Story
  • Creative
    • Wireframes and Prototypes
    • Web Design
    • Content Management Systems
    • Landing Page Design & Development
    • Microsite Design & Development
    • E-Commerce Website Development
    • Graphic Design Services
    • Marketing Collateral Design
    • Infographics
    • Content & Copywriting
  • Development
    • Web Development
    • Responsive Web Design
    • Mobile Applications
  • Marketing
    • Conversion Marketing
    • SEO and SEM Strategy
    • Content Marketing
    • Marketing Automation Strategy
  • Blog
  • Contact
    • Make a Payment

Branding

What Does "Brand Experience" Mean?
Brand Strategy

What Does “Brand Experience” Mean?

“Brand Experience” refers to the overall perception and interaction that a consumer has with a brand. It encompasses every touchpoint and interaction a person has with a brand, including but not limited to products, services, customer service, advertising, packaging, and the overall brand identity. Brand experience is not limited to Read more…

By The Design Foundry, 4 weeksNovember 9, 2023 ago
Brand Strategy

What Makes a Winning Brand Strategy

A good brand strategy is a well-defined and comprehensive plan that outlines how a company intends to build and position its brand in the market to achieve its business goals. It involves creating a strong and differentiated brand identity that resonates with the target audience and sets the company apart Read more…

By The Design Foundry, 7 monthsMay 1, 2023 ago
What Makes a Good Brand Story
Brand Story

What Makes a Good Brand Story

A good brand story is essential for creating a strong connection with your target audience and building a memorable and meaningful brand. Here are some key elements that contribute to a good brand story: Remember, a brand story is an ongoing narrative that evolves and adapts over time. It should Read more…

By The Design Foundry, 3 yearsDecember 9, 2020 ago
The Important Aspects of Good Brand Messaging
Brand Messaging

The Important Aspects of Good Brand Messaging

Good brand messaging is crucial for effectively communicating your brand’s value, positioning, and personality to your target audience. Here are some aspects of good brand messaging: Remember, good brand messaging requires a deep understanding of your brand, target audience, and market. Regularly evaluate and refine your brand messaging based on Read more…

By The Design Foundry, 4 yearsOctober 4, 2019 ago
Brand Identity

The “New” United / Continental Branding

First – after a crazy couple of months, I figured it’s about time I finally got back to posting on my blog. And, with yesterday’s introduction by United Airlines of their new advertising campaign, it made me realize something. The new United Airlines branding….sucks! I read a great article in Read more…

By The Design Foundry, 13 yearsMarch 1, 2011 ago
Brand Strategy

Thoughts on Customer Perception

How many times have we made a choice between two brands based on our perceptions, rather than reality? And, later on, either found out we made the wrong choice, or that had we made the “other” choice, the result would have been the same?

By The Design Foundry, 14 yearsJuly 10, 2009 ago

© Copyright 2023 by The Design Foundry
All Rights Reserved
All images unless otherwise notated, are used under Creative Commons Licenses.
Images sourced from Pexels.com and Graphicstock.com

  • Twitter
  • Facebook
  • LinkedIn
  • Instagram

4017 E La Puente Ave
Phoenix, AZ 85044
480.648.8857


  • What We Do
  • Branding
  • Creative
  • Development
  • Marketing
  • Terms
  • Privacy Policy
  • Cookie Policy
  • Opt-out preferences
  • Sitemap
Hestia | Developed by ThemeIsle
The Design Foundry
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}