A good brand strategy is a well-defined and comprehensive plan that outlines how a company intends to build and position its brand in the market to achieve its business goals. It involves creating a strong and differentiated brand identity that resonates with the target audience and sets the company apart Read more…
A good brand story is essential for creating a strong connection with your target audience and building a memorable and meaningful brand. Here are some key elements that contribute to a good brand story: Remember, a brand story is an ongoing narrative that evolves and adapts over time. It should Read more…
Good brand messaging is crucial for effectively communicating your brand’s value, positioning, and personality to your target audience. Here are some aspects of good brand messaging: Remember, good brand messaging requires a deep understanding of your brand, target audience, and market. Regularly evaluate and refine your brand messaging based on Read more…
First – after a crazy couple of months, I figured it’s about time I finally got back to posting on my blog. And, with yesterday’s introduction by United Airlines of their new advertising campaign, it made me realize something. The new United Airlines branding….sucks! I read a great article in Read more…
How many times have we made a choice between two brands based on our perceptions, rather than reality? And, later on, either found out we made the wrong choice, or that had we made the “other” choice, the result would have been the same?
