Brand Identity
The Impact of Brand Identity
I just read a great article by John Dvorak of PC Magazine, where he asked a couple of great questions – including “would you like the iPhone as much if it came from Redmond instead of Cupertino”.
Brand Identity
Why the economic downturn can drive good design
We’re seeing a return to common sense. We want more out of less. We want to feel connected to what we have spent our money on. Those who produce designs that help create a long-term emotional bond to the brand, to the product, and to the company that produced them, will be the winners once we rebound out of this downturn.
Brand Positioning
Corporate Arrogance…maybe this is part of the reason the economy is having problems!
Over the course of the last few days, I’ve read a couple of different news releases and articles regarding recent company downsizings, in light of the current economic turndown. One of them concerns Microsoft. Beyond the train-wreck called Vista, it seems they keep making miss-steps that may be why they’ve Read more…
Brand Story
Great Customer Service – Another Reason Why I Love Apple!
I’ve had a number of computers over the years – and since we’ve all pretty much gotten to the point where we can’t seem to live without them (unless your like my mom, who recoils in horror at the idea of even trying to turn one on) – one of Read more…
