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apple

Brand Identity

The Impact of Brand Identity

I just read a great article by John Dvorak of PC Magazine, where he asked a couple of great questions – including “would you like the iPhone as much if it came from Redmond instead of Cupertino”.

By The Design Foundry, 14 yearsApril 1, 2009 ago
Brand Identity

Why the economic downturn can drive good design

We’re seeing a return to common sense. We want more out of less. We want to feel connected to what we have spent our money on. Those who produce designs that help create a long-term emotional bond to the brand, to the product, and to the company that produced them, will be the winners once we rebound out of this downturn.

By The Design Foundry, 14 yearsMarch 17, 2009 ago
Brand Positioning

Corporate Arrogance…maybe this is part of the reason the economy is having problems!

Over the course of the last few days, I’ve read a couple of different news releases and articles regarding recent company downsizings, in light of the current economic turndown. One of them concerns Microsoft. Beyond the train-wreck called Vista, it seems they keep making miss-steps that may be why they’ve Read more…

By The Design Foundry, 14 yearsJanuary 30, 2009 ago
Brand Story

Great Customer Service – Another Reason Why I Love Apple!

I’ve had a number of computers over the years – and since we’ve all pretty much gotten to the point where we can’t seem to live without them (unless your like my mom, who recoils in horror at the idea of even trying to turn one on) – one of Read more…

By The Design Foundry, 15 yearsJune 16, 2008 ago

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