Apture – Great website plug-in

Just found this plug-in for websites & blogs – Apture. Check it out at https://www.apture.com/simplified/ – I first saw it on FlightGlobal‘s site. I like the idea of being able to quicky embed content (including Twitter, YouTube, Flickr, Wikipedia, etc. from within the site, and make it available without being obnoxious. And, for users who are registered Apture users, they can highight text, and have info pushed to them that’s relevant to what they just highlighted off your site’s content.

From their site’s explanation, “Automated tools or machines don’t know how to tell stories, people do. That’s why we give you the power to select the content you want from the most rich and diverse web media destinations. Express the story you want to tell with the most emotional impact.”

Gotta love modern technology!

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